Each member of the Lifecycle team is a bike enthusiast who has achieved as a cyclist and who enjoys passing knowledge and experience on to others.  As a customer you’ll enjoy expert advice from top cyclists.

Our team is lead by three time Commonwealth games medalist and Olympian, Blair Stockwell. With 30 years of experience, and a former coach of the Australian National road racing team Blair has taken beginner cyclists to national and international levels.

Josie Loane is our expert on women’s cycling and triathlon being an AIS member and Australian representative for both sports. Josie is always keen to help out new and experienced cyclists and is a wealth of knowledge on women’s specific products from brands like Avanti and Scott.

Both seasoned and beginner mountain bikers will be keen to talk to Craig Troughton. As a downhill and cross country racer, Craig’s knowledge is based on real world experience, not just the latest spiel from the marketing guys.

Last but definitely not least is Paul Bowden, Paul has competed in road racing and triathlon, he’s a bike position set up specialist and is the Team Director of the Lifecycle Factory Team.

If you’re a recreational cyclist, commuter or racer we’re able to help you with every aspect of cycling as each one of our staff members has specialist knowledge in a different discipline and is able to pass on practical advice.