Category Archives: Product Updates

Shimano Dura-Ace Electronic Di2 comes to Lifecycle

  As some of you will no doubt know, Blair has been testing/riding the new Shimano Di2 groupset. It is built up on none less than the 2009 Specialized Tarmac S-Works SL2 frame.  The Di2 has really taken this bike …

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Specialized Tarmac SL3

    The latest edition to the Specialized Road Race line up is the new lighter S-Works Tarmac SL3. Lifecycle have recently acquired this beast in frame-set form, so you can equip it with whatever takes your fancy; whether its …

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Specialized S-Works Shoes $399 save $100

  For a limited time Lifecycle are offering the Specialized 2009 S-Works Shoes for only $399, thats both Road and MTB genres!  They're normally $499 so thats $100 you'll keep in your own pocket , or $100 to spend on …

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Saxo Bank Pro Team Kit – get it while its hot!!!

  If you're already a team Saxo Bank fan, or are becoming one from watching the Tour de France then you better be quick and get into Lifecycle to get some of the Team issue kit.  We've just received Pro …

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Winter Training Specials – ‘FEEL THE BURN’

Deluxe model Features: Alloy frame 6 settings – Remote adjuster Elastomer gel roller Quick release wheel clamp Rubberized base Smooth & quiet magnetic resistance Trouble free performance Ideal for road & MTB (incl. 28” wheels) Quick release skewer included TX4 …

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Livestrong Bands Back

  Due to popular demand the Livestrong bands are back! We've bought a whole lot from the Lance Armstrong Foundation store so they are genuine and support the LAF. They now come in Adult and Youth sizing so are more …

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2008 Specialized Launch

Lifecycle owner Blair Stockwell has just returned from a trip to Salt Lake City in the USA to preview the 2008 line up from Specialized. Luckily Blair picked up a brand new camera duty free (a shock proof model as …

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SBCU i.e.Specialized Bicycle Components University

  Last week the "world's best bicycle company" hosted the latest course at the training 'University' it has set up at it's U.S. headquarters at Morgan Hill in California, and I was privileged to be one of 3 Australian participants. …

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Sneak Peeks Added

We have just added a brand new page to the website. "Sneak Peeks" is where we will keep you updated with all the latest products coming to Lifecycle. To launch we have the first images of the Lampre edition S-Works …

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The big question: Image or Performance?

When it comes to choosing that new product for your bike what is more important to you, "Image or Performance"?     Now most of us would like to think we choose things like wheels and helmets based on what …

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